What is Web Design

“Web design” is an archaic term, dating back to the days when a single person handled all the design aspects of a website. By modern standards, the term “web designer” can be a bit vague. Today, thanks to technology and our increased understanding of the craft, we now have subdivisions of web design.
The subcategories of web design include both UI and UX, but it does not just stop there. It includes other services such as IA (information architecture, dealing with site mapping and navigation) and CRO (conversion rate optimization, fine-tuning the site’s design to increase sales, signups, or other specific actions). Generally speaking, web design relates to the visuals and functionality of a website. It is a field that is also tied to graphic design at every level and deals with the same design principles of visual communication.

Once the web designer has completed the design and it is signed off, it will be handed off to a web developer that will code the website. The web developer is in charge of bringing the web designer’s vision to life. Our web designers have a great understanding of what is realistically feasible for a website, which results in less back-and-forth between the developer and designer. The back-end developer manages all the behind-the-scenes resources, coding the data in the database, and optimizing how that data gets delivered.